The digital normality - Are hybrid meetings becoming the standard?

Digital and hybrid collaboration is omnipresent today and it is currently impossible to imagine worklife without it. Will face-to-face meetings be completely replaced by digital and hybrid meetings in the future? Or are these formats only the means of choice due to the current contact restrictions? A View on the trend and future role of hybrid

Collaboration 2020 in a nutshell.

Never before has there been such an abrupt fundamental change in collaboration in our working world as in the last year. Technologies for conducting virtual and hybrid meetings had to be used across industries and in most business units and all age groups in a very short time – worldwide. Employees for whom home office was not an option currently have no other choice.

In the age of Corona, digital technology is critical to the success and failure of everything from short meetings to multi-day events – if they take place. With the rapid and widespread growth of digital collaboration, meeting technology has become a key factor in business success.

Digital technology is critical to the success and failure of meetings.

2021: Gear back or fast forward?

According to the international study “The Future of Work” by the Boston Consulting Group, by the end of the year it is expected that a significant percentage of companies’ workforces will be in remote working models – across all age groups.. For collaborative tasks, however, there is also a clear picture. Face-to-face exchanges have a clear advantage over purely virtual conferencing remotely in terms of productivity. Hybrid working will thus become more established in 2021.

AMEX’s “Global Meetings and Events Forecast 2021” shows similar developments. Purely virtual meetings and events will decline, but hybrid formats will gain in importance in 2021 as they make greater and more secure participation possible in the current situation. At the same time, work is being done on the return of meeting and event formats that can take place in person and on site again after the acute pandemic. However, the study also shows that hybrid meetings have enabled the participation of people who would not have been able to attend under pre-Covid conditions.

Hybrid meetings will play a big role but face-to-face exchanges will remain important.

These developments were also discussed in a recent panel discussion of the German magazine “Tophotel” with insiders and experts of the conference hotel industry and the trainer industry. Hybrid formats will play a major role but personal exchange will remain important. There will be more face-to-face events again from 2022.

Hybrid becomes a fixed part.

Based on the studies, it can be said that hybrid working and collaboration are establishing themselves as an integral part of the working world! Nevertheless, the quality of face-to-face meetings cannot be replaced by purely virtual formats.

The transformation of collaboration in these directions is in full progress and digital solutions must fulfil the requirements of the future working world in a meaningful and sustainable way. Accordingly, it is not enough that technology only enables virtual and hybrid meeting formats, but it should also offer digital support for face-to-face meetings.

With weframe One, we enable all participants in the meeting room to work together more easily, interactively and productively. Hybrid meetings and conferences are made possible by the shared workspace and integrated video call in the quality of presence meetings.

Digital technology must meet the requirements of the future working world in a meaningful and sustainable way.

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